Wrapture Beauty Academy
Wrapture Beauty Academy
Case Study
Ranking Corporation strengthened Wrapture Beauty Academy’s online presence by optimizing site structure, targeting high intent beauty education keywords, and improving the backlink profile, resulting in increased organic visibility and qualified lead generation.
About Wrapture Beauty Academy
Wrapture Beauty Academy’s website showcases a leading beauty education provider based in Winnipeg offering accredited diploma programs and specialty certificate courses in esthetics, skin care, nails, brows, lashes, laser, and more, both in-person and online. It highlights upcoming course dates, financial aid options, professional product shop and student spa services. The academy emphasizes a student-centred approach, high standards, hands-on training, and ongoing support for career success in the beauty industry.
Key Objectives
Increase visibility for high-intent beauty training keywords
Target and rank for search terms related to esthetics, skincare, lash and nail technician programs, and hybrid/online beauty courses to attract prospective students actively searching for training programs.
Improve local SEO presence in Winnipeg and other cities served
Optimize the site for local search signals (Google Business Profile, local keywords, location pages) so that users in Winnipeg and nearby regions find the academy first when searching for beauty schools or esthetician training.
Enhance content relevance and depth to capture informational queries
Develop and optimize blog and resource content that answers common questions about career paths in beauty, course details, financing, and industry tips to capture organic traffic at the research stage.
Boost organic engagement and conversions with optimized course pages
Improve on-page SEO for diploma, certificate, and hybrid program pages with clear CTAs, structured data, and enriched content to increase clicks, leads, and inquiries.
Strengthen backlink profile with industry-relevant partnerships and mentions
Acquire quality backlinks from beauty education directories, industry blogs, local business associations, and training partners to improve domain authority and search rankings over time.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
May 2024
|
October 2025
|
|---|---|---|---|
|
1 |
Microblading Course Winnipeg |
NA |
🔝#1 |
|
2 |
Laser Technician Course Winnipeg |
NA |
🔝#1 |
|
3 |
Microneedling Training Winnipeg |
NA |
🔝#1 |
|
4 |
Microblading Training Winnipeg |
NA |
🔝#1 |
|
5 |
Lash Certification Winnipeg |
NA |
🔝#1 |
|
6 |
Lash Technician Program Winnipeg |
NA |
🔝#1 |
|
7 |
Microblading Training Academy Winnipeg |
NA |
🔝#1 |
|
8 |
Microneedling Course Winnipeg |
NA |
🔝#1 |
|
9 |
Microblading Certification Winnipeg |
NA |
🔝#1 |
|
10 |
Dermaplaning Course Academy Winnipeg |
NA |
🔝#1 |
Our SEO Strategy & Action Plan
Conduct an In-Depth SEO Audit and Competitor Assessment
Begin with a thorough technical SEO audit of the website to assess current indexing, crawlability, site speed, mobile responsiveness, core web vitals, and structured data usage. Simultaneously perform a competitor SEO analysis of other beauty academies and aesthetic training institutions in the region and nationwide, identifying keyword gaps, backlink opportunities, and content strengths and weaknesses that Wrapture Beauty Academy can capitalize on.
Build a High-Value Keyword Strategy and Content Calendar
Develop a keyword strategy that targets both high-intent course seekers (e.g., esthetics diploma, advanced skin care certification, lash training courses) and informational search intent (e.g., “how to become an esthetician”, “beauty career paths after esthetics diploma”). Prioritize long-tail, location-based, and intent-rich keywords that align with each specific program and course type offered on the site. From these keywords, craft a content calendar that feeds blog posts, landing page enhancements, FAQs, and course overview pages to steadily increase organic traffic.
Optimize Website Structure, On-Page Elements, and Core Pages
Revamp page titles, meta descriptions, headings, and on-page copy across all key course and program pages to include strategic keywords naturally, improve relevance, and increase click-through rates in search results. Ensure that each program (Esthetics, Nail Technician, Skin Care, Lash Courses, Dermaplaning, Online/Hybrid offerings) has a dedicated, SEO-optimized landing page with clear descriptions, benefits, and call-to-action flows that guide prospective students from discovery to inquiry or enrollment.
Create Comprehensive, Evergreen Educational Content
Produce authoritative, evergreen blog content focused on the beauty education journey, career outcomes after training, course selection guidance, and industry insights that align with user intent throughout the student decision path. Each piece of content should be optimized for target keywords and structured to answer common questions prospective learners have, effectively positioning Wrapture Beauty Academy as a trusted resource in beauty education.
Leverage Local SEO and Improve Google Business Presence
Enhance local SEO signals by optimizing and regularly updating the Google Business Profile with the most accurate information, high-quality images of the academy, course highlights, service offerings, and timely posts about new intake dates or events. Encourage current students and alumni to leave genuine reviews, as high review frequency and star ratings will improve local search prominence and trust signals for people searching for beauty schools in Winnipeg and surrounding areas.
Implement Structured Data, Schema Markup, and Rich Snippet Opportunities
Apply schema markup across course listings, events (intake dates), FAQs, and reviews to help search engines better interpret the site content and qualify for rich results such as FAQ sections in SERPs and course detail rich snippets. Structured data will enhance visibility in search results, improve click-through rates, and support voice search compatibility.
Strengthen Backlink Profile Through Outreach and Partnerships
Develop a link building plan by establishing collaborations with relevant beauty industry sites, educational blogs, professional associations, local influencers, and community organizations. Pitch guest articles, course roundups, student success stories, and training insights to authoritative domains to increase domain authority and referral traffic. Track and disavow any harmful or irrelevant backlinks that could damage rankings.
Optimize for User Experience, Mobile Engagement, and Conversion Paths
Ensure the entire website provides a seamless experience on both desktop and mobile devices, with intuitive navigation, fast loading speeds, accessible contact forms, clear enrollment prompts, and engaging visuals. Integrate conversion optimization techniques such as clear calls to action, strategic placement of inquiry forms, and interactive elements like course drop-down selectors that make it simple for visitors to express interest or book consultations.
Monitor Performance, Refine Strategy, and Report Insights Regularly
Set up robust tracking using Google Analytics, Search Console, and rank monitoring tools to measure visibility, keyword rankings, organic traffic growth, conversion actions, bounce rates, and user engagement metrics. Regularly review performance data, refine content and technical strategies based on insights, and provide monthly reporting to Wrapture Beauty Academy stakeholders with prioritized recommendations to continually elevate SEO impact over time.
The Result
What Client Says
Angie says,
"Wrapture Beauty Academy"
"Working with Ranking Corporation was a game-changer for Wrapture Beauty Academy. Their strategic approach to optimizing our online presence immediately translated into tangible business growth. Our visibility soared, bringing in a significant increase in enrollment inquiries for our beauty courses. The expertise they demonstrated in understanding our market was exceptional. We saw a remarkable return on investment, solidifying our position as a leading academy. Highly recommend their professional marketing solutions!"
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