Total Wrapture
Total Wrapture
Case Study
Ranking Corporation strengthened Total Wrapture’s online presence by optimizing site architecture, targeting packaging-industry keywords, and enhancing the backlink profile, resulting in improved organic visibility and increased lead generation.
About Total Wrapture
TotalWrapture.ca is the official website of Total Wrapture Medi Spa, a premier medi-spa in Winnipeg, Canada, offering advanced skin, body, laser, and beauty treatments. The site showcases a wide range of services including facials, laser hair removal, body contouring, lash & brow services, and more, along with memberships, loyalty rewards, referral programs, products, gift cards, and online booking options. It highlights personalized care and result-driven aesthetic treatments in a relaxing spa environment.
Key Objectives
Increase organic search visibility and keyword rankings
Improve rankings for high-value, intent-driven keywords related to the core services (e.g., advanced skincare, laser treatments, body and face treatments, spa packages) to capture more relevant search traffic.
Boost qualified organic traffic to key service pages
Attract more visitors to the site’s primary conversion-focused pages (such as service detail pages and appointment booking) by optimizing on-page SEO elements (titles, meta descriptions, headers) and addressing user intent.
Enhance local search performance and Google Business presence
Strengthen local SEO signals so the spa appears prominently in local searches and maps results for queries like “medi spa in Winnipeg” and “laser hair removal Winnipeg” to drive more in-store appointments.
Improve user engagement and conversion rates
Optimize content structure and calls-to-action so organic visitors are more likely to book appointments, request consultations, join membership programs, or buy gift cards.
Build topical authority and content depth
Expand the blog and informational resources with content that answers common client questions about treatments, benefits, and results to improve search relevance and capture long-tail traffic.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
September 2024
|
December 2025
|
|---|---|---|---|
|
1 |
Tattoo Removal Winnipeg |
NA |
🔝#1 |
|
2 |
Waxing Headingley |
NA |
🔝#1 |
|
3 |
Dermaplaning Winnipeg |
NA |
🔝#1 |
|
4 |
Dermaplaning Facial Winnipeg |
NA |
🔝#1 |
|
5 |
Mens Hair Removal Winnipeg |
NA |
🔝#1 |
|
6 |
Laser Resurfacing Winnipeg |
NA |
🔝#1 |
|
7 |
Microblading Eyebrows Winnipeg |
NA |
🔝#1 |
|
8 |
Micropigmentation Brow Removal Winnipeg |
NA |
🔝#1 |
|
9 |
Microblading Service Winnipeg |
NA |
🔝#1 |
|
10 |
Laser Skin Resurfacing Winnipeg |
NA |
🔝#1 |
Our SEO Strategy & Action Plan -
SEO Overview
Ranking Corporation designed and executed a comprehensive SEO strategy for Total Wrapture to enhance organic search visibility, strengthen local presence, and increase qualified leads within the vehicle wrap industry. The strategy focused on building a strong technical foundation, improving content relevance, and aligning the website with user search intent.
Comprehensive Website SEO Audit
The project began with a full-scale SEO audit to assess the website’s technical health, on-page structure, indexing status, and performance efficiency. This analysis helped identify optimization gaps related to site structure, metadata, and crawlability, enabling the creation of a prioritized SEO action plan.
Keyword Research and Strategic Mapping
A targeted keyword research strategy was developed based on service offerings, search intent, and location-specific demand. High-value keywords related to vehicle wraps and branding services were mapped to relevant service pages to improve search relevance and ranking potential.
On-Page SEO Optimization
On-page enhancements were implemented across core and service pages, including optimized title tags, meta descriptions, header structures, image attributes, and internal content alignment. These improvements ensured better keyword integration while maintaining a user-friendly and engaging experience.
Content Enhancement and Authority Building
Existing website content was refined and expanded to improve clarity, depth, and topical authority. SEO-focused content optimization helped communicate expertise more effectively and supported stronger visibility for industry-related search queries.
Technical SEO Improvements
Technical SEO updates were executed to enhance website performance and accessibility. Improvements included site speed optimization, mobile responsiveness enhancements, structured URL formatting, and crawl efficiency optimization to support better indexing and ranking.
Local SEO Strategy Implementation
A localized SEO approach was integrated to improve visibility within targeted service areas. Location-based content optimization and local relevance signals helped align the website with geographic search intent and increased exposure in local search results.
User Experience and Conversion Optimization
SEO efforts were aligned with user experience improvements to increase engagement and lead generation. Clear call-to-action placement, optimized navigation, and improved content flow guided users toward service inquiries and conversions.
Ongoing SEO Monitoring and Performance Tracking
Ranking Corporation established continuous SEO tracking and analysis to measure keyword performance, organic traffic growth, and user behavior. Regular performance reviews enabled data-driven refinements to ensure sustained long-term SEO success for Total Wrapture.
The Result
What Client Says
Angie says,
"Total Wrapture Medi Spa"
"The work done by Ranking Corporation for Total Wrapture Medi Spa has been a game-changer. We went from struggling to rank locally to dominating search results, leading to a major uplift in quality bookings. Their approach is sophisticated, transparent, and incredibly effective. It's clear they prioritize measurable results that directly impact the bottom line. Our business success story owes a great debt to the strategic insights and unwavering support provided by the dedicated team at Ranking Corporation. A truly invaluable partnership!"
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