SMH Logistics
SMH Logistics
Case Study
Ranking Corporation enhanced SMH Logistics’ online presence by optimizing the website’s architecture, implementing high-intent logistics and supply chain keywords, and building a strong backlink profile. These targeted SEO strategies improved organic search rankings, increased website traffic, and attracted more qualified leads, driving measurable business growth.
About SMH Logistics
SMH Logistics is a Michigan‑based 3PL (third‑party logistics) company specializing in warehousing, distribution, fulfillment, and comprehensive supply chain solutions for industries like automotive, industrial, medical, and consumer goods. With decades of experience and advanced Warehouse Management Systems, SMH delivers customized logistics services designed to streamline operations, improve efficiency, and support local, national, and global supply chains. Based in Auburn Hills, they offer scalable storage, freight handling, kitting, and real‑time tracking to help businesses optimize performance and growth.
Key Objectives
Increase Organic Search Visibility for Core Logistics Services
Improve rankings for key logistics-related terms such as 3PL services, warehousing, distribution, fulfillment, and supply chain solutions to drive more targeted organic traffic.
Enhance Local SEO to Capture Regional Leads in Michigan
Optimize local search presence for Auburn Hills, Detroit, and broader Michigan service areas to attract businesses seeking nearby logistics and warehousing partners.
Boost Industry Specific Traffic Through Targeted Content
Create and optimize content focused on high‑value verticals served by SMH (e.g., automotive, industrial, technology, medical) to draw relevant decision‑makers and niche search queries.
Improve On Site Engagement and Conversion Signals
Enhance user experience elements (clear service descriptions, calls‑to‑action, optimized landing pages) to increase time on site, reduce bounce rate, and increase contact form/quote submissions.
Strengthen Authority Through Strategic Content and Backlinks
Develop a content strategy (blogs, case studies, FAQs) aligned with industry keywords and secure high‑quality backlinks from relevant logistics, supply chain, and business publications to improve domain authority and rankings.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
August 2024
|
December 2025
|
|---|---|---|---|
|
1 |
Outsourced Fulfillment Services Pontiac |
NA |
🔝#1 |
|
2 |
Custom Kitting Taylor Michigan |
NA |
🔝#1 |
|
3 |
Custom Kitting Services Metro Detroit |
NA |
🔝#1 |
|
4 |
Custom Kitting Auburn Hills |
NA |
🔝#1 |
|
5 |
Custom Kitting Services Lansing |
NA |
🔝#1 |
|
6 |
Custom Kitting Solutions Michigan |
NA |
🔝#1 |
|
7 |
Automotive 3pl Warehousing Wayne |
NA |
🔝#1 |
|
8 |
3PL Warehousing Michigan |
NA |
🔝#1 |
|
9 |
Pick And Pack Warehouse Detroit |
NA |
🔝#1 |
|
10 |
Commercial 3PL Services Michigan |
NA |
🔝#1 |
Our SEO Strategy & Action Plan
SEO Audit & Technical Foundation
Conduct a comprehensive site-wide SEO audit to identify technical issues such as crawl errors, broken links, slow page speed, mobile responsiveness problems, and XML sitemap issues. Fix all technical barriers that prevent search engines from crawling and indexing content efficiently, ensuring the site meets core web vitals best practices and mobile usability standards.
Keyword Research & Intent Mapping
Develop an extensive keyword strategy that targets high-value terms in the logistics and 3PL warehousing niche. Prioritize transactional and informational keywords relating to services like third-party logistics, warehousing, distribution, and fulfillment that prospective clients in Michigan and international markets are searching for, including long-tail phrases with clear business intent.
On-Page Optimization & Content Architecture
Optimize all key pages for target keywords and search intent. This includes crafting optimized title tags, meta descriptions, headings, and URL structures. Align content on service pages (3PL, warehousing, distribution, fulfillment) with specific keyword clusters, ensuring each page addresses a distinct user intent and avoids internal competition.
High-Value Service Content Development
Create new high-quality service content that educates and converts, such as detailed service descriptions, industry use cases, benefits of choosing SMH Logistics, and location-based variations targeting Michigan logistics search demand. Integrate schema markup for services to enhance rich result eligibility and improve CTR in SERPs.
Local SEO & Google Business Optimization
Optimize local search presence for Michigan and other operating regions. Claim and enhance the Google Business Profile with accurate NAP, business hours, service details, and relevant categories. Encourage satisfied clients to leave positive reviews and respond promptly to feedback to strengthen local authority and visibility.
Content Marketing & Thought Leadership
Develop a content calendar for publishing authoritative blog posts, case studies, and industry insights that address key logistics challenges, supply chain trends, and logistics solutions. Use content marketing to position SMH Logistics as an industry thought leader and to target informational queries that drive organic traffic over time.
Backlink Building & Outreach Strategy
Build a diverse and relevant backlink profile by earning links from industry blogs, logistics publications, partner sites, and local business directories. Pursue guest posting, strategic partnerships, and digital PR to increase domain authority and improve rankings across competitive logistics and supply chain keywords.
UX & Conversion Optimization
Enhance user experience across the site with clear navigation, fast loading times, and intuitive calls-to-action for quote requests and contact forms. Implement conversion rate optimization techniques such as A/B testing on high-traffic pages to increase lead generation from organic traffic.
Performance Tracking & Iterative Improvements
Set up accurate analytics and tracking with Google Analytics, Google Search Console, and other SEO tools. Monitor key SEO KPIs including organic traffic, keyword rankings, bounce rate, page engagement, and conversions. Review monthly performance data and refine the SEO strategy in response to trends, algorithm updates, and business growth objectives.
The Result
What Client Says
Cayla says,
"SMH Logistics"
"Working with Ranking Corporation has been a game-changer for SMH Logistics. Their SEO expertise helped us identify key areas for improvement, optimize our website, and attract more qualified leads. The results from their strategic approach were evident in increased visibility and higher engagement. Their team was professional, responsive, and truly understood our business goals. We are extremely satisfied with the measurable growth and would highly recommend their services to any business looking to elevate their online presence!"
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