Puppy Gang Fresh Foods
Puppy Gang Fresh Foods
Case Study
Ranking Corporation boosted the online visibility of Puppy Gang Fresh Foods, driving qualified traffic and increasing e-commerce conversions through targeted SEO and strategic content initiatives.
About Puppy Gang Fresh Foods
Puppy Gang Fresh Foods offers chef-crafted, human-grade dog meals delivered across Canada. Their recipes are developed in collaboration with holistic veterinarians and nutritionists, using locally sourced, hormone- and antibiotic-free meats, fresh vegetables, organic supplements, and no preservatives or additives. Each meal is vacuum-sealed, frozen, and delivered to the customer’s door for convenience. They’re also committed to sustainability and donate 1% of all sales to dog rescue agencies.
Key Objectives
E-Commerce SEO Optimization
We optimized category and product pages with targeted keywords such as “fresh dog food Canada” and “human-grade dog meals.” This improved visibility in organic search and helped attract high-intent pet owners looking for premium dog food online.
On-Page & Technical SEO Improvements
Ranking Corporation enhanced the website’s meta titles, descriptions, URL structure, and schema markup for better indexation. We also improved mobile speed, site navigation, and crawlability — ensuring a smooth shopping experience across all devices.
Content Marketing & Blog Strategy
We developed engaging blog content around pet nutrition, feeding tips, and healthy recipes. This not only educated customers but also strengthened keyword reach and positioned Puppy Gang Fresh Foods as a trusted authority in the pet wellness niche.
Link Building & Brand Mentions
To improve domain authority, our team secured backlinks from relevant pet, health, and lifestyle websites. These high-quality mentions helped drive referral traffic and boosted organic ranking performance on competitive keywords.
Conversion Rate Optimization (CRO)
We optimized product descriptions, improved CTAs, and streamlined the checkout process. By analyzing user behavior and heatmaps, we increased conversion rates and turned website visitors into repeat customers for Puppy Gang Fresh Foods.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
Aug 2020
|
Dec 2023
|
|---|---|---|---|
|
1 |
Food For Dog With Pancreatitis Toronto |
NA |
🔝#1 |
|
2 |
Food For Dog with IBS Toronto |
NA |
🔝#1 |
|
3 |
Dog Food Trial Pack Toronto |
NA |
🔝#1 |
|
4 |
Fresh Food For Puppies Toronto |
NA |
🔝#1 |
|
5 |
Fresh Food Dogs Online Toronto |
NA |
🔝#1 |
|
6 |
Fresh Food Dog Food Toronto |
NA |
🔝#1 |
|
7 |
Dog Food Bundles Toronto |
NA |
🔝#1 |
|
8 |
Fresh Cooked Dog Food Toronto |
NA |
🔝#1 |
|
9 |
Supplementing Kibble with Fresh Food |
NA |
🔝#1 |
|
10 |
Human Grade Dog Food Toronto |
NA |
🔝#1 |
Our SEO Strategy & Action Plan -
In-Depth SEO Audit & Competitive Benchmarking
We began with a complete SEO audit of Puppy Gang Fresh Foods’ website to identify technical issues, keyword gaps, and content opportunities. By analyzing competitors in the fresh dog food industry, we benchmarked successful strategies to refine our approach. This audit provided a clear roadmap to improve search visibility, strengthen domain authority, and boost e-commerce performance through targeted, data-driven optimization techniques.
Targeted Keyword Research & Mapping
Ranking Corporation conducted extensive keyword research to identify high-intent phrases like “fresh dog food delivery Canada” and “human-grade dog food.” We mapped these keywords to relevant product and category pages, ensuring every section of the website was aligned with user search intent. This targeted mapping strategy increased the website’s chances of ranking for both transactional and informational search queries, attracting quality traffic ready to convert.
On-Page Optimization & Metadata Enhancement
Our team optimized the website’s titles, meta descriptions, headers, and URLs for better readability and SEO performance. Product and service pages were rewritten with keyword-focused yet natural language to improve rankings and click-through rates. Internal linking was refined for better crawlability, and structured data was implemented to enhance search snippets — helping Puppy Gang Fresh Foods gain greater visibility in organic and rich search results.
Technical SEO & Website Performance Optimization
We addressed critical technical issues including site speed, mobile responsiveness, and crawl errors. The site’s Core Web Vitals were improved for smoother navigation and faster load times. HTTPS, XML sitemaps, and robots.txt files were reviewed to ensure full indexation. These technical upgrades enhanced user experience, reduced bounce rates, and helped search engines better understand and rank the e-commerce platform’s valuable content and product offerings.
Content Marketing & Blog Development
To expand organic reach, we created an informative blog series focused on pet health, balanced diets, and the benefits of fresh dog food. Each article was optimized for SEO and featured internal links to key products. This content strategy positioned Puppy Gang Fresh Foods as a thought leader in the pet nutrition industry while continuously driving traffic from long-tail keyword searches and educational content seekers.
Local SEO & Google Business Optimization
Although the business serves customers across Canada, we optimized the Google Business Profile to target major local markets like Toronto, Vancouver, and Calgary. We added keyword-rich descriptions, verified business details, and encouraged customer reviews to build credibility. Local citations and map listings were also optimized, helping Puppy Gang Fresh Foods rank higher for local delivery-related searches and attracting pet owners in nearby service regions.
Link Building & Digital PR Outreach
We implemented a high-quality link-building campaign focused on acquiring backlinks from reputable pet care, lifestyle, and wellness websites. Collaborations with blogs and pet influencers helped drive referral traffic while improving domain authority. These strategic digital PR efforts not only strengthened the brand’s online reputation but also enhanced search engine trust, leading to improved rankings for competitive keywords in the pet food industry.
Conversion Rate Optimization (CRO) & User Journey Improvements
Ranking Corporation analyzed user behavior, click patterns, and checkout flow to identify conversion barriers. We redesigned key elements like product CTAs, order buttons, and landing page layouts to improve engagement and reduce drop-offs. Streamlined navigation, persuasive product descriptions, and trust signals (like reviews and guarantees) led to higher conversion rates — turning website visitors into loyal, recurring customers for Puppy Gang Fresh Foods.
Analytics, Performance Tracking & Ongoing Optimization
We set up Google Analytics and Search Console to track keyword rankings, traffic sources, and user behavior in real time. Monthly performance reports helped us refine strategies and adjust content for better ROI. Through continuous optimization, we maintained ranking stability, increased organic traffic, and ensured long-term growth. This data-driven approach allowed Puppy Gang Fresh Foods to achieve consistent online visibility and sustainable e-commerce success.
The Result
What Client Says
Sarah says,
"Puppy Gang Fresh Foods "
“Working with Ranking Corporation has been a game changer for our brand. Their SEO expertise helped us reach more pet owners across Canada who were searching for fresh, healthy dog food online. Within a few months, our website traffic grew significantly, and our online orders increased noticeably. The team is professional, responsive, and truly understands e-commerce strategy. Thanks to Ranking Corporation, Puppy Gang Fresh Foods now ranks higher, attracts qualified customers, and continues to grow steadily every month!”
Request A Free Proposal
Case Studies
210%
Website Leads
320%
Website Leads
290%
Website Leads