Ceiling Crafters
Ceiling Crafters
Case Study
Ranking Corporation improved Ceiling Crafters’ digital visibility by optimizing its site structure, industry-specific ceiling service keywords, and authority-building backlinks, resulting in enhanced organic performance and consistent lead generation.
About Ceiling Crafters
CeilingCrafters.com is the official website for Ceiling Crafters LLC, a family-owned ceiling contractor in Houston, Texas with over 25 years of experience in drywall and acoustical ceiling installation. The site highlights their expertise in acoustical panels, specialty ceilings like suspended cloud and linear wood ceilings, drywall framing, sheet metal, and related services. They focus on quality materials, trained workers, personalized service, and customer satisfaction, offering quotes, contact info, and service descriptions for residential and commercial projects.
Key Objectives
Increase Organic Search Visibility
Improve rankings for high-intent keywords related to ceiling installation, acoustical ceilings, drywall services, and specialty ceilings to generate more organic traffic to the site.
Enhance Local SEO Performance
Optimize for location-based search terms and local listings to increase visibility in Houston and surrounding areas, attracting more local service inquiries from potential customers.
Grow Qualified Website Traffic
Attract a higher volume of relevant, qualified users (e.g., commercial and residential clients looking for ceiling or drywall solutions) through optimized on-page content and service pages.
Boost Lead Conversions from Organic Channels
Improve on-site conversion triggers (contact forms, phone clicks, quote requests) so that more organic visitors take action and become booked projects or inquiries.
Build Online Authority and Trust
Expand the site’s content and backlink profile through SEO-driven content creation (e.g., service guides, case studies) to enhance domain authority, user trust, and long-term search performance.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
October 2024
|
December 2025
|
|---|---|---|---|
|
1 |
Suspended Drywall Ceilings Baytown |
NA |
🔝#1 |
|
2 |
Acoustic Drywall Ceilings Stafford |
NA |
🔝#1 |
|
3 |
Suspended Drywall Ceilings Rosenberg |
NA |
🔝#1 |
|
4 |
Specialty Ceilings Pearland |
NA |
🔝#1 |
|
5 |
Suspended Ceilings Houston |
NA |
🔝#1 |
|
6 |
Acoustic Drywall Ceilings Pasadena |
NA |
🔝#1 |
|
7 |
Suspended Panels Houston |
NA |
🔝#1 |
|
8 |
Acoustic Drywall Ceilings Richmond |
NA |
🔝#1 |
|
9 |
Suspended Drywall Ceilings Houston |
NA |
🔝#1 |
|
10 |
Suspended Drywall Houston |
NA |
🔝#1 |
Our SEO Strategy & Action Plan
Perform Comprehensive Keyword Research and Mapping
Start by identifying relevant keywords that potential clients use when searching for ceiling, acoustical, and drywall services in Houston and nearby areas. Group keywords into clusters such as suspended ceiling installation, acoustical ceiling solutions, specialty ceilings, drywall framing services, and local terms like “ceiling contractors in Houston” to target user intent accurately. Incorporate both primary and long-tail keywords into strategic website elements like titles, headers, meta descriptions, and body content to improve rankings for strategic search queries.
Optimize On-Page SEO Across Core Pages
Ensure each page on the site, especially the homepage and key service pages, is optimized with clear title tags and meta descriptions containing targeted keywords. Update header tags (H1, H2, H3) to reflect primary services and use keyword variations naturally within content. Add descriptive alt text to all images including project photos to improve search engine understanding and accessibility. Improve content readability and relevance by highlighting key services such as acoustical ceilings, suspended ceiling solutions, specialty ceiling designs, and drywall framing expertise.
Strengthen Technical SEO and Site Performance
Audit the website for performance issues such as slow loading times, broken links, duplicate content, or crawl errors. Enhance mobile responsiveness and ensure pages load quickly across devices since a significant percentage of search traffic comes from mobile users. Implement proper structured data (schema markup) for local business information and services to help search engines display rich results like business hours, reviews, and contact details, thereby increasing click-through rates from search engine results pages.
Expand High-Value Local Content
Publish content that answers real questions potential clients may search for, such as “benefits of acoustical ceilings” or “how suspended ceiling installation works.” Localize blog and service content to emphasize Houston and surrounding service areas, making content relevant to local searchers and improving local SEO visibility. Create service area pages that specifically address needs of nearby suburbs, using localized keywords throughout to drive organic traffic from those communities.
Build a Local SEO and Google Business Profile Strategy
Optimize the Google Business Profile with up-to-date contact information, service categories, business hours, and high-quality photos of completed projects. Actively request reviews from satisfied customers and respond professionally to all feedback, which enhances credibility and local search rankings. Ensure consistent business information across other local directories and citation sites to reinforce trust with local search engines and users.
Establish a Strategic Backlink and Industry Outreach Plan
Develop a link building initiative that focuses on earning high-quality inbound links from relevant industry publications, local business blogs, and construction or home improvement directories. Form partnerships with complementary businesses such as interior designers, architects, and real estate professionals for guest posting or joint content, which can increase referral traffic and domain authority. Conduct competitor backlink research to identify additional linking opportunities and replicate successful link sources.
Showcase Projects and Social Proof to Boost Engagement
Add a portfolio or project gallery showing before-and-after photos of ceiling installations, drywall framing jobs, and specialty ceiling designs. Include compelling case studies and testimonials from past clients to build trust and support conversion. Use social proof elements like customer reviews, video testimonials, and featured project highlights across the website and Google Business Profile to improve user engagement and trust signals.
Track, Measure, and Refine SEO Performance
Set up analytics tools such as Google Analytics and Google Search Console to monitor organic traffic, keyword rankings, user behavior, and conversion actions like contact form submissions or calls. Regularly evaluate performance data and refine the SEO strategy based on trends and opportunities identified. Adjust content strategies when new high-potential keywords emerge and remove or improve underperforming content.
Implement a Continuous Content and Optimization Calendar
Create a consistent publishing schedule for new blog posts, service updates, promotional offers, and seasonal content relevant to ceiling solutions and renovations. Use this calendar to plan outreach campaigns, update old content for freshness, and keep site information current. Align content rollout with local events, industry trends, and service promotions to maximize visibility and engagement throughout the year.
The Result
What Client Says
Jha Allen says,
"Ceiling Crafters"
"Partnering with Ranking Corporation has made a remarkable difference in our online visibility. Before their SEO strategy, our website, CeilingCrafters.com, struggled to attract qualified traffic. Their team conducted a thorough audit, optimized our pages, and implemented a targeted local SEO plan that quickly improved our rankings. We now receive consistent inquiries and higher-quality leads. The communication, professionalism, and measurable results exceeded our expectations. Ranking Corporation has truly helped elevate our digital presence and grow our business!"
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