AA Labels
AA Labels
Case Study
Ranking Corporation elevated AA Labels’ online presence by refining its site architecture, targeted packaging-industry keywords, and backlink profile, driving stronger organic visibility and lead generation.
About Physica Health
AA Labels is a UK-based, family-owned manufacturer and online supplier of plain and printed labels, offering a vast range of materials, shapes, sizes and adhesives that cater to commercial, industrial and specialist applications. With more than 100,000 combinations of labels produced in-house and a web-to-print platform designed for ease of use, customers can order high quality labels for sheets or rolls with fast fulfilment and next-day delivery available. Their product range also includes advanced label finishes such as embossing, foil and screen-printing, enabling brands to differentiate through design and performance.
Key Objectives
Keyword Optimization & Mapping
Conducted comprehensive keyword research to target high-traffic label-related search terms and optimized all product and category pages accordingly.
Technical SEO Enhancement
Improved website speed, fixed crawl errors, optimized site structure, and ensured seamless mobile performance for better Google indexing.
Content Optimization Strategy
Revamped on-page content, product descriptions, and blogs to make them keyword-rich, informative, and conversion-focused.
Backlink & Authority Building
Implemented a high-quality backlink campaign from relevant industry and eCommerce domains to boost domain authority.
Performance Tracking & Reporting
Monitored keyword growth, traffic analytics, and conversions monthly to measure progress and refine SEO strategies for sustained results.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
November 2023
|
October 2024
|
|---|---|---|---|
|
1 |
Heart Shaped Labels Template |
NA |
🔝#1 |
|
2 |
Custom Full Integrated Labels |
NA |
🔝#1 |
|
3 |
Blank Integrated Labels |
NA |
🔝#1 |
|
4 |
A4 Barcode Generator Labels |
NA |
🔝#1 |
|
5 |
Perforated Labels Online |
NA |
🔝#1 |
|
6 |
A4 Barcode Generator |
NA |
🔝#1 |
|
7 |
Perforated Label Sheets |
NA |
🔝#1 |
|
8 |
Labels Buy Online |
NA |
🔝#1 |
|
9 |
Triangle Label Online |
NA |
🔝#1 |
|
10 |
Triangle Label Shop |
NA |
🔝#1 |
Our SEO Strategy & Action Plan
Detailed SEO Audit & Competitor Analysis
Ranking Corporation initiated the project with a complete SEO audit and competitor benchmarking to identify optimization opportunities. We analyzed technical gaps, keyword distribution, backlink profiles, and content performance. This audit revealed core issues affecting site visibility and ranking potential. By studying top competitors in the label manufacturing niche, we formulated a data-driven roadmap tailored to enhance AA Labels’ search performance and competitive edge across both local and international markets.
Strategic Keyword Research & Mapping
We conducted in-depth keyword research focused on product-specific and industry-relevant terms like “custom labels,” “printed labels,” and “label printing UK.” Each keyword was mapped to high-intent pages, ensuring proper distribution and SEO balance. Long-tail variations and transactional keywords were added to capture niche traffic and purchase-ready users. This strategic keyword mapping helped AA Labels increase organic impressions, attract targeted visitors, and improve overall page authority across multiple label categories and product segments.
On-Page SEO Optimization
Our team optimized all meta titles, descriptions, header tags, and internal links to align with SEO best practices. We refined product and category page content, implemented schema markup, and optimized image alt tags for better search engine understanding. Each page was structured for clarity, keyword relevance, and user intent. This comprehensive on-page optimization improved crawlability, enhanced organic visibility, and ensured that users could easily find products, leading to higher engagement and conversion rates.
Technical SEO Implementation
Ranking Corporation focused on improving AA Labels’ website performance by fixing technical SEO issues such as duplicate content, slow load times, and broken links. We enhanced site architecture, optimized Core Web Vitals, and implemented a clean XML sitemap and robots.txt configuration. Mobile responsiveness and HTTPS protocols were verified for optimal security and usability. These technical improvements allowed for better search engine indexing, improved ranking stability, and a superior user experience across all devices.
Content Optimization & Expansion
We revamped existing product and blog content to make it keyword-rich, educational, and conversion-focused. New blog topics were created to address user queries related to label materials, printing techniques, and applications. Content was optimized for readability, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and SEO structure. By publishing high-value content regularly, we helped AA Labels strengthen its brand authority, attract organic backlinks, and drive more qualified traffic to key product and service pages.
Backlink Building & Outreach Campaign
Ranking Corporation executed a white-hat link-building campaign targeting industry-specific websites, business directories, and printing-related publications. We built high-quality backlinks to key product and category pages, boosting domain authority and search trust. Strategic outreach to partner sites and blogs enhanced brand visibility within the labeling industry. This ongoing link acquisition improved AA Labels’ off-page SEO strength, resulting in higher rankings, referral traffic growth, and stronger brand credibility within the eCommerce and B2B market.
Local SEO Optimization
Although AA Labels operates globally, we strengthened its presence in the UK market through localized SEO. This included optimizing Google Business Profile, adding local schema markup, and improving local keyword targeting for regional searches. We also built consistent local citations across trusted directories. These efforts increased local organic visibility, improved map rankings, and attracted nearby B2B and retail customers searching for custom label printing services within the UK and surrounding areas.
Conversion Rate Optimization (CRO)
Ranking Corporation analyzed user behavior to enhance on-site engagement and conversion paths. We improved CTA placements, simplified the ordering process, and refined product page layouts for a smoother user journey. A/B testing was implemented to identify the most effective design and messaging elements. As a result, AA Labels experienced higher form submissions, stronger click-through rates, and improved sales conversions — all driven by a more intuitive, conversion-optimized eCommerce experience aligned with user intent.
Monthly Performance Monitoring & Reporting
To ensure consistent growth, we implemented a robust performance tracking system that monitored keyword rankings, organic traffic, bounce rates, and conversions. Monthly reports provided AA Labels with clear insights into campaign performance and ROI. Our data-driven reviews guided ongoing optimizations, ensuring the strategy stayed adaptive to algorithm changes. This transparency and regular performance analysis helped maintain steady ranking improvements and reinforced AA Labels’ long-term online dominance in the labeling industry.
The Result
What Client Says
Sohail says,
"AA Labels"
"Working with Ranking Corporation has genuinely transformed our online presence. Their strategic SEO expertise helped us elevate our global visibility, refine our keyword focus, and attract high-quality leads in the competitive label manufacturing industry. Each month, their transparent reporting and data-driven recommendations kept us aligned on goals and the moving digital landscape. Their team was always responsive, professional and clearly understood our business. Thanks to their partnership, we’re now seeing measurable growth and feel confident in our long-term digital strategy!"
Request A Free Proposal
Case Studies
210%
Website Leads
320%
Website Leads
290%
Website Leads