Rubix Luxury Builder
Rubix Luxury Builder
Case Study
Ranking Corporation helped Rubix Luxury Builder amplify their online presence, drive targeted leads for luxury home construction, and elevate brand positioning in the high-end custom home market.
About Rubix Luxury Builder
At Rubix Luxury Builder, craftsmanship meets innovation across every custom home project. Serving areas around Nashville, Franklin, Burns & Dickson (TN), the team brings artisan-quality construction, smart-home integration, and exceptional design to each build. From contemporary masterpieces to timeless traditional homes, they deliver personalized living spaces built to the highest standards of luxury and functionality. Every detail — from layout and finishes to technology systems — is handled with precision and care, ensuring a seamless experience for discerning homeowners. If you’re ready to bring your dream residence to life, Rubix Luxury Builder is the partner you’ll trust.
Key Objectives
Enhanced Local SEO Presence
Optimized the website for high-intent local keywords like “luxury home builders in Nashville” and “custom home construction in Franklin,” improving rankings and local map visibility.
Website Structure & On-Page Optimization
Refined meta tags, headers, internal linking, and content flow to ensure faster indexing, better user experience, and SEO-friendly architecture.
High-Quality Content Strategy
Developed informative blogs and service pages showcasing Rubix’s craftsmanship, helping capture organic search traffic from luxury home–related queries.
Backlink & Authority Building
Executed a white-hat link-building campaign with placements on reputable construction, architecture, and lifestyle websites to boost domain authority.
Conversion Rate Optimization (CRO)
Improved CTAs, visuals, and layout for smoother navigation — increasing inquiries and engagement from potential luxury home buyers.
Results & Performance Metrics
|
S. No.
|
Targeted Keyword
|
November 2024
|
February 2025
|
|---|---|---|---|
|
1 |
Innovative Home Design Burns Dickson TN |
NA |
🔝#1 |
|
2 |
Luxury Home Automation Belle Meade |
NA |
🔝#1 |
|
3 |
Spa Like Bathroom Decor Brentwood |
NA |
🔝#1 |
|
4 |
Spa Like Bathroom Décor Belle Meade |
NA |
🔝#1 |
|
5 |
Elevated Living Home Design Belle Meade |
NA |
🔝#1 |
|
6 |
Seamless Indoor Outdoor Design Belle Meade |
NA |
🔝#1 |
|
7 |
Precision Craftsmanship Burns Dickson TN |
NA |
🔝#1 |
|
8 |
Innovative Home Design Franklin |
NA |
🔝#1 |
|
9 |
Precision Craftsmanship Brentwood |
NA |
🔝#1 |
|
10 |
Home Architectural Mastery Nashville |
NA |
🔝#1 |
Our SEO Strategy & Action Plan
Comprehensive SEO Audit & Benchmarking
We began with an in-depth SEO audit of Rubix Luxury Builder’s website, analyzing technical performance, on-page structure, backlink profile, and keyword visibility. This step helped us identify key gaps, broken links, missing metadata, and slow-loading pages. By benchmarking against leading competitors in the luxury home construction niche, we established a data-driven foundation to design a result-oriented SEO roadmap focused on high-value organic growth opportunities.
Keyword Research & Target Mapping
Our team conducted advanced keyword research to target high-intent phrases like “luxury home builders Nashville” and “custom home construction in Franklin.” We mapped primary, secondary, and LSI keywords to specific pages, ensuring optimal relevance and search intent coverage. This strategy not only improved organic rankings but also helped attract qualified visitors genuinely interested in luxury home design, construction services, and premium property development.
On-Page Optimization & Content Structuring
We optimized every webpage for SEO best practices — from rewriting meta titles, descriptions, and headers to improving keyword density, readability, and internal linking. We also restructured content flow to highlight Rubix Luxury Builder’s craftsmanship, service quality, and regional expertise. Our focus was on delivering SEO-rich, user-friendly pages that search engines could easily crawl, helping improve visibility and engagement across all major service-related searches.
Technical SEO Enhancements
Our technical SEO team resolved crawl errors, optimized site speed, implemented schema markup, and improved mobile responsiveness to enhance website performance. We also fixed indexing issues, ensured HTTPS compliance, and enhanced Core Web Vitals for a smooth user experience. These technical improvements allowed the site to rank higher in Google’s algorithmic assessments while providing users with faster load times and a more reliable browsing experience on all devices.
Content Marketing & Blogging Strategy
We created a content calendar featuring blogs and guides around topics like luxury home trends, architectural designs, and custom building insights. Each article was optimized for SEO and designed to attract organic traffic while positioning Rubix Luxury Builder as an authority in the high-end construction market. This consistent content flow helped expand keyword coverage, boost dwell time, and establish brand expertise among target audiences.
Local SEO & Google Business Optimization
To increase local visibility, we optimized the Google Business Profile with accurate information, keyword-rich descriptions, and high-quality project images. We also managed NAP consistency across local directories and encouraged client reviews to build trust signals. Through strategic location-based keyword targeting and citation management, we helped Rubix Luxury Builder rank prominently in Google Maps and local search results within Nashville, Franklin, and surrounding areas.
Link Building & Digital PR Outreach
We implemented a white-hat link-building strategy focused on securing placements in niche-relevant, high-authority websites. Our outreach included guest posts, business listings, and collaborations with architectural and real estate publications. These backlinks enhanced domain authority, improved organic rankings, and positioned Rubix Luxury Builder as a credible player in the luxury construction industry. Each link was strategically chosen to strengthen topical relevance and boost long-term SEO equity.
Conversion Rate Optimization (CRO) Improvements
We optimized the website layout, improved CTA placements, and simplified inquiry forms to enhance conversions. Visual hierarchy was refined for better engagement, while key service pages were restructured to guide users toward consultation or quote requests. This CRO-focused approach transformed the site from a simple portfolio into a lead-generation engine, ensuring that every visitor journey was optimized to turn interest into measurable business results.
Ongoing Performance Tracking & Reporting
Ranking Corporation continuously monitors Rubix Luxury Builder’s keyword rankings, traffic sources, and conversion metrics through advanced analytics tools. We provide monthly performance reports detailing growth trends, visibility improvements, and ROI impact. Regular strategy refinements ensure the campaign remains aligned with evolving search algorithms and market trends. This ongoing analysis allows us to sustain growth, identify new opportunities, and maintain long-term SEO success for the brand.
The Result
What Client Says
Jeremy says,
"Rubix Luxury Builder"
"Working with Ranking Corporation has been an incredible experience. Their team completely transformed our online visibility and helped us attract the right audience for our luxury home construction services. From detailed keyword research to strategic SEO implementation, every step was handled with professionalism and precision. Within months, we saw a noticeable boost in website traffic, lead inquiries, and Google rankings. Ranking Corporation truly understands the luxury market — they delivered measurable results and exceeded our expectations!"
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